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The Sneaky Genius of Apple’s AirPods
By itself, Tim Cook’s headphones division would be one of America’s largest companies. Here’s how he built it
The Coach Takes the Field
How Matt Mochary became the leading adviser to a generation of tech-world CEOs
Disruptive innovation is the key to plastics sustainability
A sustainable plastics production chain requires shifting from a linear to a circular economy
Lighting Out
The satirist behind the finance meme account Litquidity has gone from skewering banking bros to growing a media company.
Why Did Corporate America Break Up With Design?
Every company wanted to be Apple. Then reality set in.
Moneyball
One year into the NCAA's new NIL policies, which athletes are scoring deals?
Seeing Around Corners
Gro Intelligence CEO Sara Menker uses data to predict the futureand help combat food insecurity.
‘The Merge' That's Reshaping Crypto
Ethereum will use 99% less energy, and Ether will more closely resemble normal financial instruments
Do You Want Your Watch to Lose Its Luster?
For collectors of bronze timepieces, the answer is yes
The Dangers Of the Data Trade
The FTC joins the push to put new restrictions on the market for personal smartphone data
The Copper Conundrum
This Arizona site has enough reserves to supply 275 million cars. Some locals say it shouldn’t be built
When the Going Gets Tough, Startups Borrow Money
Venture debt is on the rise as VCs pare investments
Sotheby’s Leans In To Luxury
The auction house has doubled down on extraordinary items beyond art and antiques
What Trump’s Tariffs Wrought
In Mexico, Chinese exporters have found a side door into the world’s biggest market
The Spy's Diary
Xu Yanjun was an intelligence officer who stole secrets for a living. His own secrets he uploaded to the cloud
CFOs May Have the Toughest Job in the C-Suite
They’re no longer bean counters and more like strategic advisers
Serving America’s Oldest Cuisine
Indigenous chefs are gaining national attention—and acclaim—for their takes on heritage-honoring dishes
Stranded
While the pharma industry struggles to figure out why its Alzheimer's drugs have repeatedly fallen short, millions of people living with the disease have few clear paths forward
Effects Artists of The World, Unite!
Cinematic graphics teams are starting a unionization drive—long after other trades
The Afterlife Of Google Loon
The internet balloon project lives on, without Google or balloons
How to Be A Wealthy Franchisee
Some franchisees are slaves to their businesses. Others make great money and still have time to enjoy their lives. What’s the difference? Mindset and execution.
The 2022 Buyer's Guide
Looking to buy a business? Here’s our comprehensive guide to 1,346 franchise opportunities you can pursue now.
How Big Is This Moment?
You’ll face many big decisions, but don’t forget: They may not be as critical as they feel.
A Drug Contaminant That's Hard to Catch
Nitrosamines that have been linked to cancer could cost Big Pharma billions of dollars
Foreign Carmakers’ New China Worry
Buyers in the world’s biggest electric vehicle market are overwhelmingly shifting toward homegrown EV brands
Cheap Power Is Getting Stranded
Bottlenecks are preventing wind and solar energy from reaching high-demand areas in the US
Women Are Stalling Out on the Way to the Top
Here’s what we’ve learned from 40 years of data on executives in the largest U.S. corporations.
Strategically Engaging With Innovation Ecosystems
Where startups, researchers, and investors cluster, opportunities to accelerate corporate innovation abound.
Saving Management From Our Obsession With Leadership
Lofty notions of leadership have captivated our collective imagination — and we've underappreciated and underinvested in the everyday management skills that organizations desperately need.
Manage Your Customer Portfolıo for Maximum Lifetime Value
How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs.