Tommy Hilfiger only launched his eponymous label in 1985, but to hear the man himself tell it, he was ready to set up shop in India five years earlier. "I was making a lot of clothes there (while working as a designer for other brands, including Jordache). The staff were between the ages of 18-30 and they all wanted the clothes," he recalls. “So I thought if I open a store, they'll come and they'll bring their friends and family." It would take him another 24 years to successfully follow through, becoming the first American designer label to do so. In the decades since, Hilfiger's confidence in that early gut feeling has only burgeoned. "The influence the Indian youth have on the world is growing, and I think they're moving faster than the Chinese—in tech, entrepreneurship and in just about everything that’s going on,” he says.
Embodying what’s cool is the linchpin of brand Tommy Hilfiger, and its founder has a bloodhound’s nose for sniffing that out. Over 40 years, he has crafted a recipe that he believes will help his brand stay relevant: make the right product, market it properly, embrace diversity, understand the needs of the consumer and keep evolving. “I am always thinking of what is next. I ask my team that every day,” he explains. “We’ve always pushed forward with style and marketing presence.”
Denne historien er fra May - June 2024-utgaven av VOGUE India.
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Denne historien er fra May - June 2024-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.
