IN THE BEGINNING, there was the hand. Five fingers, controlled by heart and mind, extended by the tools, also made by hand, cutting, assembling, polishing and engraving; from start to finish, a work not just of the body but soul. In a time of standardised luxury production, Swiss haute horlogerie still distinguishes itself by championing something that no industrial machine can yet replicate: the artisan’s hand.
Though today, machines cut out components, perform rudimentary polishing and engraving, the final gestures are still made by the artisan, a tradition perpetuated since the birth of Swiss watchmaking. The Latin word “manufacture” like that of Montblanc’s Institut Minerva de Recherche en Haute Horlogerie is there to remind us of the primacy of humble hands.
The Minerva Institute, purchased by the Richemont Group in 2004, is one of the few manufactures that has been producing watches and movements continuously since its inception. Minerva, a famous name in movements, was founded in 1858 in the town of Villeret, Switzerland. Once a bustling centre of watchmaking, now Minerva is one of two companies that remain. Its eventual secondment to Montblanc has allowed Minerva to remain committed to its roots – making the finest mechanical movements, using traditional production methods mixed with modern ways of thinking and manufacturing.
Denne historien er fra August 2022-utgaven av August Man Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2022-utgaven av August Man Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.