AS WITH ALL ABSTRACTIONS, luxury is an idea that must be concretised to become a tangible reality, an experienceable, savourable truth. Standing at the helm of an esteemed and vast fount of exceptional super premium spirits, Kok Lai Ching is a staunch believer in he power of storytelling as being a crucial shaper and definer of the essence of luxury, and a pivotal agent of growth in the markets that value and consume it.
As The Macallan, a key brand she oversees, celebrates its 200th anniversary, she reflects on its resounding success.
How does it feel to be steering the course of such an esteemed brand?
Steering The Macallan is both a privilege and a responsibility. The brand's rich heritage and commitment to craftsmanship demand that we honour our past while innovating for the future. It's incredibly rewarding to guide a brand with such a storied legacy and to contribute to its continued evolution and success.
It's known that you helmed positions in brands such as Nespresso, Swarovski, The Body Shop and Louis Vuitton. What drew you to working with luxury spirits?
I've always been drawn to brands that combine exceptional quality with a compelling narrative. Working with luxury spirits like The Macallan allows me to leverage my experience in premium consumer goods while engaging with a product that embodies craftsmanship and heritage. The complexity and artistry of whisky resonate with my passion for luxury and storytelling.
Denne historien er fra November 2024-utgaven av Augustman Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra November 2024-utgaven av Augustman Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.
