CARTIER HAS A PENCHANT for creating watches of aspiration. Ask anyone what their dream watch is, and many will mention a Cartier creation. Those who work in or around aviation-or who love flying in general-find the Santos de Cartier the perfect answer. It is minimalist yet sleek and stylish watch with roots in early 20th-century aviation.
Today, it has entered the public consciousness in a big way. A lot of it has to do with its origins, but part of it has to do with its popularity in Hollywood.
Swooping In From The Clouds
In 1904, Brazilian-born aviation pioneer Alberto Santos-Dumont approached Louis Cartier, seeking an elegant and practical watch for his aerial adventures. Cartier responded by designing a wristwatch that had a distinctive square shape, clear legibility, and precise proportions, which was in some ways a departure from the pocket watches of the time. This innovative timepiece, unveiled in 1911 became the first practical wristwatch for men and quickly gained popularity among Paris' elite.
At this point, we must understand Santos-Dumont's importance in the world of science and industry. He was the son of Henrique Dumont, a Brazilian engineer and coffee magnate who played a huge role in modernising the coffee industry to its status as a world beverage.
Having inherited his father's penchant for innovation, Santos-Dumont designed and built the first modern, engine-powered airships, winning the Deutsch de la Meurthe Prize (then the biggest in aviation) in 1901 for flying his airship, the Santos-Dumont No. 6, around the Eiffel Tower. Without a doubt, his innovations contributed to those of two aeronauts also active at that time-the Wright brothers.
Denne historien er fra November 2024-utgaven av Augustman Malaysia.
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Denne historien er fra November 2024-utgaven av Augustman Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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FACING THE PROBLEM, APPLYING THE SOLUTION
British skincare brand Facetheory has landed in Sephora Malaysia.
A STEP CLOSER TO PARIS
Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare
The Rearing Horse meets the Celestial Dragon
Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme
The Story Of Luxury
KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
Perfectly timed slam dunk
Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.
SOMEWHERE OVER THE RAINBOW
Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.
SANTOS DE CARTIER: A NEW ERA
ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.
A LEGACY IN TIME
This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.
REACHING FOR THE STARS
A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.
