CHEER FOR GROWTH
Augustman Malaysia|November 2022
OUTDWELL is a statement to stay beyond, by expressing your true self
ARSHAD AFFANDI 
CHEER FOR GROWTH

OSCAR LEE, once a youth who had a passion for cheerleading, to having his own design label. The creation of OUTDWELL clothing is not only the result of hard work but also a result of overcoming the feeling of self-doubt and existential dread. He wants to set it as a precedent for those that are feeling lost, that no matter what state you might find yourself in, it is important to remind yourself that there are always chances to reignite the flame and go above and beyond to take what you want in life. From the brand logo, to his design language, Oscar Lee strives to tell a story of self-expression and the importance of making yourself the priority. OUTDWELL clothing is now on its second act and had just recently showcased the collection at Mercedes Benz Kuala Lumpur Fashion Week, with the design concept this time around targeting artist and giving an unconventional look that can be worn on the daily.

Who is Oscar Lee and What is OUTDWELL all about?

Back then, cheerleading was the only thing I had in mind at the time; I didn't have any goals nor any ideas about what I would like to be nor even what I wanted to achieve in the future. I was really passionate when it came to cheerleading, from the year 2015 up until 2019 it had been all that I ever invested myself in.

In 2017, I managed to compete in one of the largest cheerleading competitions in the USA; The International Cheer Union World Championships (ICU WORLDS) as a representative for Team Malaysia. After cheerleading ended. It finally came to a point where I had to decide what I would like to pursue for my tertiary education. A friend of mine introduced me to the fashion scene and straight away, I enrolled myself into a fashion school during 2018. I loved studying fashion as the thought of making and sewing my own clothes from scratch made me feel very proud as I was able to wear my own creation.

Denne historien er fra November 2022-utgaven av Augustman Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2022-utgaven av Augustman Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA AUGUSTMAN MALAYSIASe alt
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 mins  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 mins  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 mins  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 mins  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 mins  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 mins  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 mins  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 mins  |
November 2024