FORTUNE FAVOURS THE BOLD
Augustman Malaysia|February 2024
Get into the spirit of the Spring Festival and be all the rage with these Chinese New Year collections inspired by the Year of the Dragon.
KC YAP & KELLY LEWI
FORTUNE FAVOURS THE BOLD

TOMMY HILFIGER x CLOT

Released as part of a celebration of Edison Chen’s brainchild and streetwear brand CLOT’s 20th anniversary, Tommy X CLOT is an energized expression of Tommy Hilfiger’s classic American cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.

The 23-piece collection comprises reversible bomber featuring red, white and blue on one side and a Tommy X CLOT monogram on the other. An elevated take on a tracksuit comes in joyous red, while a rugby shirt is updated with both classic and nylon stripes. A crewneck is emblazoned with a dragon print symbolising fearlessness and strength, while the rugby sweater and cardigan are lined with the CLOT stripe. Prep staples including a blazer, chino and archive shirt feature the collaboration logo.

“When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep,” said Edison Chen. “I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design. The most interesting part was communicating the feeling of the dragon, its power and success, in a way that is true.”

The campaign reflects a feeling of community, belonging and optimism felt during Lunar New Year around the globe. Focusing on a group of friends who have made a new home abroad, it follows the chosen family as they create new traditions in New York, their adopted city. Connected through a state of mind, the cast embodies the feeling that family can be anyone you keep close to you.

Denne historien er fra February 2024-utgaven av Augustman Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 2024-utgaven av Augustman Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA AUGUSTMAN MALAYSIASe alt
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 mins  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 mins  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 mins  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 mins  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 mins  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 mins  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 mins  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 mins  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 mins  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 mins  |
November 2024