He swoops to conquer
Brunch|October 07, 2023
It's Gaurav Gupta's year. His gravitydefying gowns have shown up at the Oscars, Grammys and Paris Couture Week. How toruna global empire from a Noida studio? Just burst out of your own seams, he says
Noor Anand Chawla
He swoops to conquer

When you wear Gaurav Gupta's clothes, you get sex!" Gupta, 44, knows exactly what his designs do for chic international celebrities and picky Indian brides. "Our clothes are made on scientific principles and are very flattering everybody looks taller, leaner and sexier. They play up the fantasy angle. They make people want to give you love bites," he says.

People have given Gupta's work more than love bites. In the last year and a half, they've sent out a kiss of approval. More than 100 celebrities have worn Gupta's gravity-defying waves, curlicues and cinched designs. They've popped up on red carpets and concert stages; music videos and fashion show front rows; A-list weddings and parties.

Megan Thee Stallion wore his Fantasy Biomorphic Gown (slate-blue, body-hugging, a dramatic train flowing out like waves) to the Oscars in 2022. At this year's edition, NTR Jr wore a black sherwani bearing a fierce embroidered tiger. Cardi B showed up at the Grammys red carpet this year in an electric-blue gown that swept around her waist to suspend delicately around her shoulders and head like a gauzy hood. Beyoncé, who rarely repeats designers within a short span, wore his designs three times on her ongoing Renaissance tour. She's performed in a custom-made shimmering white bodysuit, and two gowns straight off Gupta's Paris runway. Jenna Ortega, Aishwarya Rai Bachchan, Jennifer Hudson, Lizzo, Deepika Padukone, Priyanka Chopra have all been showing off his creations.

Gupta launched his eponymous label in 2005. His work draws as much from artists, designers, businessmen, social workers as Ancient Egypt, India, and Mesopotamia, and even meteors and mathematical principles. (His Paris Couture Week debut collection was called Shunya or zero.) "It's what made me stand apart in this industry and has helped me scale up." he admits. It's also why this moment in time is undoubtedly his.

Denne historien er fra October 07, 2023-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra October 07, 2023-utgaven av Brunch.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BRUNCHSe alt
Is It Scrolling Or Screening?
Brunch

Is It Scrolling Or Screening?

Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present

time-read
2 mins  |
November 16, 2024
This week, we're...
Brunch

This week, we're...

Preferring the spinoff.

time-read
2 mins  |
November 16, 2024
The newest tricks in the book
Brunch

The newest tricks in the book

Time is money. Here are the best hacks for saving precious seconds and taking even your everyday feed to the next level

time-read
2 mins  |
November 16, 2024
Snuffing out the flames
Brunch

Snuffing out the flames

Has online dating peaked? People are ditching the apps, going old-school, and aiming for IRL connections. Here's how the swipe failed a whole generation

time-read
3 mins  |
November 16, 2024
Off the eaten path
Brunch

Off the eaten path

In hotels, cafes and home kitchens cooks are getting creative with food waste. Tomato skins show up in a cake, fat flavours broths, peels have fresh appeal. Of course, we're cheering this change

time-read
5 mins  |
November 16, 2024
Glamming up your getaway
Brunch

Glamming up your getaway

Every island in the Maldives is stunning. So how do resorts offer a luxury upgrade? At Cheval Blanc it's by elevating every experience-food, service, spa and beyond

time-read
3 mins  |
November 16, 2024
Benefits with friends
Brunch

Benefits with friends

Of course it's harder to make friends as we grow older. Responsibilities, increase, time is short. Luckily, we have our tribes

time-read
2 mins  |
November 16, 2024
A portrait to reflect upon
Brunch

A portrait to reflect upon

Playing with lighting and layering, a young Amrita Sher-Gil depicted herself as bold, mischievous, and enigmatic - all at once

time-read
2 mins  |
November 16, 2024
Keep your trope shut
Brunch

Keep your trope shut

A divided world, a post-apocalyptic wasteland, a prophecy, a burden too heavy for a young adult. 10 YA dystopian cliches to vanquish in battle.

time-read
2 mins  |
November 16, 2024
Sanjeeda Shaikh
Brunch

Sanjeeda Shaikh

Actor, @IAmSanjeeda

time-read
1 min  |
November 16, 2024