If you're in your 30s and beauty is confusing, join the club. We were born in the decade that Aishwarya Rai became Miss World and Sushmita Sen was crowned Miss Universe. We grew up just as India's economy was opening up. Our mums started with face wash in a tube. Our older sisters wore colourful eyeliner to college. By the time we got interested, everyone was into retinol, serums had replaced creams, and we'd found ourselves in the middle of a beauty explosion.
So, what's on the shelf? A tall bottle with a picture of an orange on the front. Smells like Tang. It's got Vitamin C too. But it's not for drinking. You're supposed to pat it on to your cleansed face for some kind of glow. Basic skincare kits now have cleanser, serum, moisturiser and sunscreen.
The beauty aisle is learning from everyone. We've borrowed primer from the paint-supply industry.
Denne historien er fra October 05, 2024-utgaven av Brunch.
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Denne historien er fra October 05, 2024-utgaven av Brunch.
Start din 7-dagers gratis prÞveperiode pÄ Magzter GOLD for Ä fÄ tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg pÄ
Is It Scrolling Or Screening?
Being on the phone while the TV plays is the new normal. Just don't do it when there's company. A case for what it means to be present
This week, we're...
Preferring the spinoff.
The newest tricks in the book
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Snuffing out the flames
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Off the eaten path
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Glamming up your getaway
Every island in the Maldives is stunning. So how do resorts offer a luxury upgrade? At Cheval Blanc it's by elevating every experience-food, service, spa and beyond
Benefits with friends
Of course it's harder to make friends as we grow older. Responsibilities, increase, time is short. Luckily, we have our tribes
A portrait to reflect upon
Playing with lighting and layering, a young Amrita Sher-Gil depicted herself as bold, mischievous, and enigmatic - all at once
Keep your trope shut
A divided world, a post-apocalyptic wasteland, a prophecy, a burden too heavy for a young adult. 10 YA dystopian cliches to vanquish in battle.
Sanjeeda Shaikh
Actor, @IAmSanjeeda
