You don’t have to be an expert to know that rose is an essential ingredient in perfume making. Despite scientific progress which means many natural scents can now be replicated using synthetic compounds, the essence of a natural rose is still considered the holy grail and a symbol of quality in the perfume industry. For Henry Jacques, it is the soul of its many signature scents. In the latest launch, Collection de l’Atelier, the rose not only took centre stage but also marked a breakthrough in the brand’s perfume production and creativity.
In 1975, Henry Jacques Cremona established Perfume Henry Jacques near Grasse, the perfume capital of the world, on the French Riviera. Inspired by his travels and a passion for creating exquisite scents, he offered bespoke fragrances to a select clientele, using only pure natural essences and essential oils. His daughter Anne-Lise Cremona joined the family business 12 years ago, expanding its presence beyond France. In 2014, under her leadership, a new line of perfumes—Les Classiques—was introduced. In 2018, the Les Exceptions collection followed. Both collections originated from the hundreds of formulas that were previously only available to clients of their bespoke offerings. During this process, Cremona realised just how prominent the presence of rose was in Henry Jacques’ creations; to pursue the best then become paramount.
Four years ago, the brand needed new, larger premises following its expansion, and relocated its lab to a wine estate in La Motte, in the Provence region of the south of France, surrounded by vineyards and mountains. And to secure residency in the area, one condition is to plant some sort of crop there. Henry Jacques took this as a rare opportunity to cultivate its own ingredients for its products.
Denne historien er fra August 2024-utgaven av Tatler Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2024-utgaven av Tatler Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How Working Out Transforms Your Skin
When we think about the benefits of exercise, glowing skin might not be the first thing that comes to mind. That said, getting that sweat going is not only great for your body but also an absolute game-changer for your skin
Mane Attraction
Dr Chang Chee Seong of Kaiteki Clinic shares his expert insights on hair loss, from the most common causes to cutting-edge solutions and what to expect on the journey of hair recovery
Body Manscaping
Discover the entrepreneurial journey of Jared Chuah, cofounder of Nateskin, and how this Malaysian brand is breaking taboos around men's grooming, particularly below the belt
Skin Superfoods
Glow from within with these six ingredients that are good for your complexion
Elevated Wellness
Discover Amani Biohacking Club: Malaysia's first biohacking society for optimal leadership and life balance
The Dior Warrior
Drawing inspiration from the world of sports and the strength of female Amazonian warriors, Maria Grazia Chiuri redefines empowered femininity as something both graceful and formidable for Dior's spring-summer 2025 collection
ASIA'S MOST INFLUENTIAL - MALAYSIA
Meet the country's most influential individuals: 100 prominent figures who are changing the landscape in Malaysia across industries in our main categories, from business and STEM, to social impact and culture.
Innovating with Purpose
Chor Chee Hoe, co-founder of Qarbotech, talks about how carbon-based innovations are changing the face of farming and ensuring a greener, more productive future
Grounded Vision
Minister of housing and local government, Nga Kor Ming shares the personal experiences and guiding principles that have shaped him, revealing the thoughtful man behind politician
Raising Penang's Bar
Backdoor Bodega's Koh Yung Shen is elevating Penang's bar scene with Penang Cocktail Week