'Clients want a one-stop shop for creative solutions across platforms'

Stressing on building its data capabilities has paid handsome dividends to FCB Kinnect, helping it win multiple awards at various industry forums including 5 Golds at the SAMMIE 2024 that honours the best social media brands.

- Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India speaks with Pallabi Dey Purkayastha

Use AI for internal processes like storyboarding and streamlining workflows, freeing up our teams to focus on ideation and storytelling. Our proprietary platform, Nigel, is particularly noteworthy—it integrates generative AI tools specifically tailored for advertising while prioritizing data safety and originality. This balance ensures our work remains innovative without losing the human touch.