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Reimagined Luxury

Harper's Bazaar India

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January - February 2025

At STRAF Hotel in Milan, creativity shapes comfort.

- VEDANT SETHI

Reimagined Luxury

In Milan, a city where centuries of history coalesce with the hum of modernity, lies a singular anomaly a place that defies categorisation and thrives on contradiction. Just steps from the Duomo, amidst the whirl of high fashion and the weight of architectural grandeur, the STRAF Hotel stands as a quiet gem. It is neither a conventional refuge nor a monument to tradition. Instead, it is a work of art that invites those who enter to rethink what a hotel can be.

Envisioned by Vincenzo De Cotiis, a visionary architect who approaches space the way a painter approaches a blank canvas with bold strokes and an eye for reinvention. Given the bones of an 18th-century palazzo, he reimagined its purpose entirely. The hotel's unique ambiance stems from its innovative and original use of materials, inspired by the Arte Povera style.

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Harper's Bazaar India

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Harper's Bazaar India

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Harper's Bazaar India

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Harper's Bazaar India

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