Marketers today must be entrepreneurs. The days of agencies tinkering over a creative in the back room, nuancing every last detail for months on end, and then when it’s finally done, debuting it to the world in a grandiose way are long gone. Technology has changed the way we create and interact with our audiences and what they expect from us. Today we create campaigns in weeks, not months, sometimes even in hours and days̶ and they’re driven by data. For the most part, that means we have more certainty than before about how our different audiences will respond. And we tailor content to their unique tastes and preferences. We approach campaign creation in three phases: research, development and rollout. Technology and data permeates all of these phases.
Esta historia es de la edición November 2019 de Consultants Review.
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Esta historia es de la edición November 2019 de Consultants Review.
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The Future Awaits Enormous Opportunities
Having joined Insight Ventures in 2002, Deven manages investments in e-Commerce, consumer internet, data, and application software businesses on a global basis.
How Project Management Can Be An Important Contributor To The Rise Of A New India
Raj Kalady is responsible for advancing the project management profession & PMI in India. With over 30 years of national & global experience in sales, channel development, and marketing in IT and education, Raj brings with him a keen sense of business acumen.
PMP KNOWLEDGE AREAS: “WHEELS OF BUSINESS'S CHARIOT”
Thanekar has a demonstrated history of working in the information technology and services industry
Turian Labs: Perfecting Design Thinking to Strategic Foresights
‘Empathy is the new strategy’- the mnemonic has been doing the rounds. Empathy is the hallmark of a new method that walked into the strategy domain in the last decade, popularised by the term ‘Design Thinking.’ Design Thinking came in to fill the void created by over-dependence upon data and systems in the industrialized society. Bringing a shift in perspective for defining the ‘real’ problem by zooming in on ‘people’ or ‘stakeholders’ instead of the data alone. One pioneering business organization that was established with this mindset engraved into its soul is Turian Labs. The name, Turian, is derived from the Sanskrit ‘Turiya’, which is the ‘fourth state of consciousness’ as mentioned in Indian philosophy. Turian Labs believes that the world needs holistic thinking today more than ever as knowledge fields are rather too dithered and hence businesses tend to be myopic on several counts.
PROPERTY MANAGEMENT FIRMS BECOMING VITAL PART OF REAL ESTATE
Owing to his experience and knowledge regarding real estate, Samkit assists Bullmen Realty to amalgamate clients with their dream homes and office spaces.
THE NEW EDGE FOR TELCOS, HYPERSCALERS, AND GOVERNMENTS IN 2021
Digvijay is a sales leader with proven track record of creating new accounts and growing them in one of the most competitive markets in the world.
PROJECT MANAGEMENT & ITS APPROACHES
Rajiv has significant expertise in IT strategy & road mapping, target operating models involving IT shared services & outsourcing, and program management of large IT enablement programs.
InvokHR Solutions: Striving to be a Standard-Bearer in the Indian HR Consultancy Space
While HR consulting is a crowded space and it gets difficult to stand out, one company that has started creating a mark with its contemporary approach towards providing HR services across the entire gamut of value-chain is InvokHR Solutions.
NAVIGATING THE DIGITAL DISRUPTION – THE PROJECT MANAGEMENT WAY
Palash has extensive and rich experience of handling Big Platform & Product delivery for mission-critical Enterprise, Network Management & Optical Networks solution.
MUVS Consulting
CHANGING WITH THE INDUSTRY SCENARIOS, MUVS CONSULTING AIMS TO STRIVE FOR CONSISTENT IMPROVEMENT THROUGH JOINT VENTURES AND DIGITAL MARKETING
