Turian Labs: Perfecting Design Thinking to Strategic Foresights
Consultants Review|April 2021
‘Empathy is the new strategy’- the mnemonic has been doing the rounds. Empathy is the hallmark of a new method that walked into the strategy domain in the last decade, popularised by the term ‘Design Thinking.’ Design Thinking came in to fill the void created by over-dependence upon data and systems in the industrialized society. Bringing a shift in perspective for defining the ‘real’ problem by zooming in on ‘people’ or ‘stakeholders’ instead of the data alone. One pioneering business organization that was established with this mindset engraved into its soul is Turian Labs. The name, Turian, is derived from the Sanskrit ‘Turiya’, which is the ‘fourth state of consciousness’ as mentioned in Indian philosophy. Turian Labs believes that the world needs holistic thinking today more than ever as knowledge fields are rather too dithered and hence businesses tend to be myopic on several counts.
Turian Labs: Perfecting Design Thinking to Strategic Foresights

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Turian Labs: Perfecting Design Thinking to Strategic Foresights
Consultants Review

Turian Labs: Perfecting Design Thinking to Strategic Foresights

‘Empathy is the new strategy’- the mnemonic has been doing the rounds. Empathy is the hallmark of a new method that walked into the strategy domain in the last decade, popularised by the term ‘Design Thinking.’ Design Thinking came in to fill the void created by over-dependence upon data and systems in the industrialized society. Bringing a shift in perspective for defining the ‘real’ problem by zooming in on ‘people’ or ‘stakeholders’ instead of the data alone. One pioneering business organization that was established with this mindset engraved into its soul is Turian Labs. The name, Turian, is derived from the Sanskrit ‘Turiya’, which is the ‘fourth state of consciousness’ as mentioned in Indian philosophy. Turian Labs believes that the world needs holistic thinking today more than ever as knowledge fields are rather too dithered and hence businesses tend to be myopic on several counts.

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