Major brands in the hope to claim their market share back and win some brownie points with their customers are bringing forward the best deals and discounts on the eve of New Year and Christmas for their customers. According to a report by Forrester, e-retail sales are expected to reach the US $9.2 billion in India during the festive months of 2021, up by 42% year-on-year. But why only online, with the market opening up offline trade is certainly back on track and retailers are not failing to lure the customers back to the store through the right offers.
Brands are using different strategies to attract their customer base. To understand the trends in focus, we spoke to the different brands from across sectors to know how they are planning to make the best out of the yearend sales.
Clicking with the customer through social media
This story is from the November 2021 edition of Images Retail.
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This story is from the November 2021 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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