Providing a 360-degree perspective of the customer journey is not a new topic anymore. Every retailer and brand ultimately aims to provide the consumer with a seamless and convenient shopping journey. At the 20th edition of the India Fashion Forum, retail experts of leading brands talked about the multichannel approach they are taking to ensure a smooth consumer experience in order to draw in footfalls and increase revenue. The session was powered by Litmus 7, Retail Singularity Hub.
The panelists at the session included:
- Bhavin Kothari, VP-IT, Lifestyle International (Landmark Group)
- Jackson Fernandez, Head of E-commerce, Puma India
- Radhakrishnan Gopalakrishnan, CTO, Litmus7
- Robinjith Kalpaka, India Head, Retail Singularity
- Siddharth Lulla, Consultant and Director, Nita Lulla
- Suparna Mitra, CS & MO, Watches & Accessories, Titan Co
- Vinay Chatlani, CEO, Soch
The session was moderated by Suresh Madur, Executive Director, Retail & Consumer, Technology Consulting Lead, PwC.
Madur started the discussion with a brief introduction of the topic. “If you really look at the 360 degree customer journey, you will realize there is a massive change in their behavior pattern. They now have access to multiple touchpoints – both online and offline – and retailers need to seamlessly cater to them on all these channels.”
Online, Offline &Phygital: Making an Impact
This story is from the February 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
