Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a beneficial product for one and all, irrespective of their gender.
Over the years, there has been a gradual change in consumer preferences towards cruelty free, natural, and organic products. This change has now evolved enough to include gender-neutral beauty products.
“Gender neutrality is a global movement gaining momentum with the current generation. It is a lifestyle, generational shift, and the new normal. The present generation understands that when it comes to skin, hair, and fragrances there are no gender-related boundaries. Apart from the shaving range for boys, there is no reason for different products for different genders. This mindset has urged many new gender-neutral brands to come up to rethink and rework their strategies for existing brands,” states Dipali Mathur, Co-Founder, Super Smelly.
“New-age consumers are ready to break the stereotypes and brands also understand this and thus are bring more gender-fluid products in the market. For instance, onions are rich in Vitamin E which is an essential nutrient for good hair. Now it doesn’t matter whose hair – men or women. Vitamin E is good for everyone. Upakarma Ayurveda Onion Hair Oil and Onion Shampoo are two such gender-neutral products that are great for everybody,” says Parag Kaushik, CoFounder, Upakarma Ayurveda speaking on the same lines.
Acceptance of Gender-Neutral Products T
This story is from the October 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
