IFF 20th Edition Fashion Techway: Retailers Should Focus on Customer Experience to Accelerate the Future of Fashion
Images Retail|January 2020
Pravin Srinivasan, Enterprise Sales Leader, Microsoft, lists out factors that have helped retailers across the globe reinvent themselves, change their processes, invest in tools to ensure that they get a better customer experience, raise their employee productivity and finally optimise their operations…
IFF 20th Edition Fashion Techway: Retailers Should Focus on Customer Experience to Accelerate the Future of Fashion

Customers today look for trans-channel experiences. It does not matter whether these come from online, offline or any other format. They expect a consistent experience. It is up to retailers to study consumer data, transform today’s era of fashion based on the trends observed worldwide and then provide consumers with an unparalleled experience.

This assertion was discussed in detail at a Fashion Techway held at the 20th edition of the India Fashion Forum, in December at Hotel Conrad, Bengaluru. The session was partnered by Microsoft.

Pravin Srinivasan, Enterprise Sales Leader - Retail & Growth, Microsoft shared insights on factors that accelerate the future of fashion retail in a presentation at the session.

Moderated by Naveen Gupta, Enterprise Solution Leader, Business Application, Microsoft, the panel consisted of the following luminaries:

1. Baskaramoorthy D, VP, Posiflex Technology

2. Rohit Khetan, VP- Maketing & Strategy, Ginesys

3. Kumar Sambhav, Head Omnichannel Asia, Head Digital SEA & APAC, Bata

4. Deepak Kishanchand, IT Head, Levi’s

5. Divesh Dutta, Director - Global Sales, Hotwax Commerce

Srinivasan, in his presentation, focused on three points that are critical to any retail business:

Delighting Customers: According to Srinivasan, the moment a customer comes into an experience zone – online, offline or on any other medium other – s/he starts browsing through products, experiencing/trying them on and eventually buying them. However, this is not the end of the retail experience. It is, rather, the beginning.

هذه القصة مأخوذة من طبعة January 2020 من Images Retail.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 2020 من Images Retail.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من IMAGES RETAIL مشاهدة الكل
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 mins  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 mins  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 mins  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 mins  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 mins  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 mins  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 mins  |
October 2024