Indian Retail Sector Gears Up For Festival Season, Big Players Announce Big Offers

The industry is seeing the upcoming festival season as a big opportunity to maximise on sales and footfalls

FLIPKART ANNOUNCES ‘THE BIG BILLION DAYS’ SALE FROM OCT 16-21

Kicking off the festive season, Flipkart announced its flagship, six-day ‘The Big Billion Days’ sale that will start from October 16 till October 21 with some cool offers across categories to further lift the consumer sentiments in the ongoing pandemic. Flipkart Plus customers will have early access to the sale on October 15. The e-commerce marketplace has on boarded over 50,000 kiranas to bring festive cheer to consumers across 850 cities, the company said in a statement.

“This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce,” said Kalyan Krishnamurthy, CEO, Flipkart Group.

The State Bank of India (SBI) will offer a 10 percent instant discount for its debit and credit Card users during the six-day sale. Furthermore, no-cost EMIs will be made available to consumers through offers from Bajaj Finserv EMI cars and other leading bank credit and debit cards. Flipkart has also partnered with Paytm to offer assured cashback to consumers paying through Paytm Wallet and Paytm UPI.