Having recently launched RetailGPT, the Generative AI platform bridging digital and physical retail, Pathfinder is setting a new industry benchmark in understanding consumer behaviour.
Here, Ahmed talks to IMAGES Retail about how RetailGPT came to fruition, what's next and his broader vision for the future of retail.
Could you share the story behind the RetailGPT platform?
RetailGPT is an idea that has been evolving for over a decade. Back in 2009, Pathfinder began working on revenue assurance solutions, helping shopping centres and airports capture sales data. But we noticed that simply knowing sales numbers wasn't enough - retailers needed to understand who their customers were. This resulted in the idea of a customer-centric data platform.
Fast forward to today, and RetailGPT is bridging that gap by using Generative AI to provide a personalised shopping experience that makes retailers more responsive and interactive.
In a way, RetailGPT is designed to bring retailers closer to their customers?
Exactly. With RetailGPT, we're not just looking at numbers on a spreadsheet; we're diving into what drives each customer. Our platform leverages our 20+ years of experience in retail data to go beyond surface-level sales data and understand consumer behaviour. This allows retailers to learn a lot more about their customers than ever before; about 45% of their customer base, compared to the typical 10-15%. This deeper insight enables retailers to personalise their engagement, making interactions more meaningful and rewarding for the customer.
How RetailGPT works and what does it offers retailers?
This story is from the November 2024 edition of Images Retail.
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This story is from the November 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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