The brand is all set to establish itself as an iconic lifestyle brand, with a target to become a fast fashion brand to reckon with international market in the coming years…
The footwear market has changed exponentially over the past few years, growing rapidly as shoes are becoming more than just a necessity – they’re becoming a very important fashion accessory. The increasing demand for trendy, yet comfortable, footwear among all age groups is a key factor in the rapid growth of this market. Malls covet good international and national footwear brand due to the growing demand from consumers
One such brand which started with a single store and has now grown into a chain catering to almost all of South India is SOLES.
“We started our journey in 2007 as a women’s footwear brand. That time, SOLES was a single store. Today, we are catering to almost all of South India with our stores. Our target audience is aged between 18-50 and includes women who stand by fashion, who wear fashion on their feet and who seek comfort and trend all rolled into one. We have all company-owned retail stores to reach the end-customer. Our focus is now expansion for we want to spread our retail footprint to the rest of the country soon,” says Ayaz Mahmood, Founder and MD, SOLES Fashion Private Limited.
Operating Model
This story is from the August 2018 edition of Images Retail.
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This story is from the August 2018 edition of Images Retail.
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