5 Ways You Can Steal Customers From The Big Guys

Can a small upstart like yours really compete with the big players out there?

 A disclaimer before you start reading; there’s no actual “stealing” involved here. Instead I’ll unpack a few tactics you should consider when mapping your growth plan. These strategies are often overlooked by the big brands when servicing their target markets. The bigger the organisation, the longer it takes to respond to trends and customer needs.

As a small business owner, you can explore this gap between customer expectations and the realities of the industry in which you operate. Monitor your sector carefully, identify pockets of opportunity, pick one – or a few – take aim and ride that wave.

1 KEEP IT SIMPLE

The digital age is here and it’s a game changer. The bar has been raised when it comes to consumer expectations, and today’s customers demand quick and easy access to the information they require. Once they find the information, it must be concise and easy to understand, and make it easy to do business with you. More often than not, the brand that is within reach and has the clearest messaging will get the deal.