CATEGORIES

PERFECTING THE ‘PHYGITAL' SHOPPING EXPERIENCE: UNIFYING THE ECOSYSTEM FOR TODAY'S HYPER-CONNECTED CONSUMER

Phygital retail is all about creating that immersive experience for your customers both offline and online through varied tools. Though the lines of divide between the two may be blurring fast, there’s much that needs to be explored. Industry experts help us understand how brands are perfecting their strategies to give customers the true ‘phygital’ shopping experience.

XYXX LAUNCHES NEW ATHLEISURE LINES - HYPE AND CODE

Men’s innerwear and loungewear brand XYXX has launched two new athleisure lines - Hype and Code. Hype offers a range of joggers and shorts in cotton-rich fabrics.

RETAIL REALIGNED: WHAT'S DRIVING BUSINESS TODAY?

Much has been said about how the COVID-19 pandemic has altered the way businesses think and operate. In the fashion retail world, where product lifecycle from creation to delivery was once a long-drawn process, business are now looking to be more agile and quick, invest more in technology to make systems more automated, and lead with empathy. People and culture have taken precedence over sales generation. Experts from the sector share some key insights with us on changing yardsticks.

MICHAEL KORS ADDS FRESH DETAIL TO ITS TIMEPIECES FOR MEN AND WOMEN

Michael Kors has introduced its new range of timepieces - some reimagined and some classic.

LUXURY RETAIL: ADAPT, DIGITISE & WIN

In its latest report titled ‘Fashion and Luxury: Winning Recovery Strategies in a Post-COVID-19 World’, Euromonitor International provides a positive outlook of the sector in times to come, adding that it is set for a strong rebound driven by pent-up demand and domestic consumption. Players in the sector thus need to be well-equipped to make the most of the upcoming demand.

ADITI RAO HYDARI INTRODUCES NEBULA TIMEPIECES FOR WEDDINGS

Nebula from Titan has introduced a selection of 18KT gold timepieces for men and women to accessorise a variety of looks for festive occasions, especially weddings. At the launch of the collection, guest of honour Aditi Rao Hydari modelled the designs in gold embellished with diamonds and gemstones.

INITIATING SECURE SUPPLY CHAINS

The digital world, like all others, has its own benefits and drawbacks. While transactions and operations are quick and more transparent, they often run the risk of not being 100% secure. In the digital world, securing the supply chain is essential in securing the business of the company. Understanding its nuances can go a long way in efficient running of the business.

Deepika Padukone Boards Adidas Bandwagon

Adidas has welcomed global superstar and youth icon Deepika Padukone to the brand.

WINTER WEAR DRIVEN BY COMFORT AND WORKCATIONS

The Indian winter wear market has grown immensely this year and demand is pouring in from all corners of the country. While part of this surge in demand post COVID is a result of people going back to office, a part is also driven by those travelling to serene locations and hill stations to ‘work from home’. The growth in such workcations has led to demand for winter wear almost all year round.

MAKING IT BIG IN FASHION

From being turned down by Levi Strauss & Co. in a campus placement to being its Managing Director & SVP for South Asia, Middle East, and Africa, the journey of Sanjeev Mohanty is an example of resilience and confidence. His has also been a journey that mirrors the growth of the fashion and retail business in India when the country opened to Foreign Direct Investment (FDI).

FASHION REIMAGINED: CONVERTING CHANGE TO PROGRESS

The Indian consumer’s behavioural and consumption patterns were already changing when the pandemic hit the fashion industry. The consumer was already leaning towards online purchases and treating in-store shopping more like an experience. The pandemic has only accelerated this change. At the Phygital Retail Convention, experts from the fashion sector deliberate on how they have adapted to this change quickly enough to benefi t from it and what the future holds.

How The Cotton & Handloom Industry Is Booming

The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.

Value E-Commerce: A $40 Billion Opportunity

As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.

ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN

Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.

INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET

The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.

MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES

NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population

PASTELS AND POP

LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE

KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE

Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.

JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION

Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.

BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS

India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.

ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY

Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.

Denim The Era-Agnostic Fashion Essential

The denim market in India is finally coming of age. The industry is no longer a poor imitation of hip western culture or a limited edition of elitist apparel: they’re becoming both a fashionable art and a major growth industry. While international denim brands like Pepe Jeans, Levi’s, Wrangler, etc., have witnessed rapid growth over last few years, a slew of Indian brands have emerged across all segments of the Indian denim market (premium, medium and value for money).

UNITED COLORS OF BENETTON LAUNCHES GLOBAL SUSTAINABILITY PROJECT ‘GREEN B'

All the group’s initiatives for a ‘greener’ and more responsible world, brought together under a single project and symbol

RELAXO

LAUNCHES EXCLUSIVE BRAND OUTLET IN AGRA

SPYKAR

The right amount of style

MEXICO

For that perfect pair of jeans

DUKE

Exciting Denim’s, Shirts, and Trousers Collection 2021

DTC V/S MARKETPLACE: GAME ON

Brands that aggressively followed DTC strategies in FY21, are driving India’s online fashion retail growth with them reporting 66 per cent order volume growth as compared to the previous financial year.

celio

Denim Industry Pioneer for Men

ALLEN SOLLY

INTRODUCES DUO DEFENCE MASK; UNCHES POWER OF TWO CAMPAIGN