Manish Kapoor, CEO, Pepe Jeans India
Mevin Murden, Director of Education, Istituto Marangoni School of Fashion & Design, Mumbai
Muhamed Fawaz, CEO, HiLITE Mall
Pankaj Vermani, Founder and CEO, Clovia
Rohiet Singh, COO, PVH Arvind Fashion Pvt Ltd
Session Moderator
Sakshi Goel, Senior Director – Retail, CBRE
The pandemic has been both an adversity and a blessing to the Indian fashion sector. It has laid the road for new brands to emerge, as online shopping takes precedence over offline shopping, making the latter more an experience for the consumer than a point of sale. Speaking about his learnings from the fashion segment, Manish Kapoor, CEO, Pepe Jeans India, speaking at the Phygital Retail Convention that was hosted in Mumbai between November 10 and 11, said, “The consumer was changing anyway; a lot of us on the fashion side was probably not too serious about the change. We were too concentrated on the divides of the channel, commercial models, online & offline modes, but the consumer was never looking at that. What the pandemic brought to the forefront was that it made us realize that these changes are already happening. It was then that we were able to fast-forward the changes that we wanted to make in our business. It did also, at the same time, throw up newer opportunities in terms of product categories, in terms of new ways of reaching out to consumers, etc.”
This story is from the November 2021 edition of Business Of Fashion.
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This story is from the November 2021 edition of Business Of Fashion.
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