MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement

Winter collections on the platform resonate with customer preferences, celebrating India’s diverse climates, festivals, and vibrant cultures offering diverse products from light layers to heavy jackets for colder areas...

E -commerce platform Myntra has carved a niche in the winterwear market, offering a wide array of products that blend functionality with fashion. With a focus on catering to diverse consumer preferences, Myntra's winterwear collection features everything from cosy essentials to trend-driven outerwear, showcasing top brands. The selection is high on style and trends from prominent domestic and international brands, such as Levi's, adidas, Nike, Puma, Nautica, French Connection, Mr. Bowerbird, Chemistry, Roadster, HRX, Mast and Harbour, Dressberry, All About You among many others and is one of the largest assortments available in the country.

Winter collections on the platform resonate with customer preferences, celebrating India's diverse climates, festivals, and vibrant cultures, for example, offering diverse winterwear categories from light layers to heavy jackets for colder areas.

"We work with leading brands in this space to offer a wide and trendy selection every year while our AI/ML-driven size and fit feature as well as style recommendations provide assistance and help customers make informed purchase decisions. During events like the Big Fashion Festival and the winter edition of End of Reason Sale, Myntra Insiders loyalty program members enjoy benefits including early access to the winter collection," states Shirish Srivastava, Vice President Sourcing, Myntra.

He goes on to explain that Millennials and Gen Z form the core of Myntra's user base and that Myntra ensures that latest trends are accessible to digitally savvy consumers, including GenZ audiences.