I ndia's fashion industry is set to undergo a significant transformation with the introduction of Zoiya, an avant-garde brand dedicated to sustainable living. This new clothing and accessories line, launched amidst great anticipation and fanfare, marks a turning point in how fashion is perceived and consumed in the country. Zoiya's core values are rooted in innovation, customercentricity, and a steadfast commitment to sustainability.
A Grand Launch: Unfolding a Revolution
Zoiya's launch event, held on November 8th and 9th in Delhi, was nothing short of spectacular. Attended by industry leaders, environmental advocates, and fashion enthusiasts from across the globe, the event unveiled a vision that promises to revolutionise the textile and fashion industry. The gathering was a testament to the growing global recognition of sustainable practices and the role of fashion in driving meaningful change.
More Than Just a Brand: A Movement Towards
Sustainability Zoiya is not merely a clothing and accessory brand but a movement toward sustainable living and a healthier planet. The brand under the banner of HempClub aims to produce eco-friendly products crafted from natural fibres such as hemp, bamboo, and other plant-based materials. By doing so, Zoiya seeks to transform the textile industry, significantly reducing pollution, lowering water consumption, and cutting carbon emissions. It also promotes rural employment and boosts local economies.
The Visionary Behind Zoiya
This story is from the December 2024 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2024 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
MYNTRA'S WINTERWEAR Strategy Redefines Customer Engagement
Winter collections on the platform resonate with customer preferences, celebrating India’s diverse climates, festivals, and vibrant cultures offering diverse products from light layers to heavy jackets for colder areas...
ZOIYA: A Revolutionary Leap Towards Sustainable Fashion
As India stands on the brink of a transformative wave in the fashion industry, a new brand emerges to lead the charge towards sustainability. Zoiya, an avant-garde label is not just reimagining the way we dress, but how we engage with the environment...
KALATMAK SPATIAL SYSTEMS: Redefining Spaces with Design at Its Core
Rajesh Sharma was instrumental in re-imagining a general interior contracting company into a customised furniture manufacturing firm...
PURPLE UNITED KIDS: Redefining Premium Kidswear in India
Purple United Kids is set to scale new heights with its ambitious plans to open 100 new stores in the next two years...
SMALL SIZES, BIG BUSINESS: Trends, Growth & Opportunities in the Indian Kidswear Segment
From playful prints to sustainable fabrics, the kidswear market in India has evolved into a dynamic and thriving segment.
ENHANCING FASHION RETAIL WITH AUTHENTIC SOCIAL CONTENT:A Consumer-Driven Approach
Brands today are tapping into the power of user and creatorgenerated content, giving a voice to their consumers and creators. This authentic form of content has proven to resonate more with audiences compared to traditional advertising...
Small Threads, Big Style: Exploring the Kidswear Market In India
With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape...
The Growing Kidswear Market in India: Trends, Insights, & Projections
The growing popularity of specialised categories like ethnicwear, winterwear, and gender-specific clothing has contributed to the sector's expansion, particularly in urban and semi-urban markets...
Designer Ravi Bajaj launches new wedding wear label, AURUM
Ravi Bajaj debuted his latest label, AURUM, Ravi at a fashion show at DLF Emporio,\" Vasant Kunj. In partnership with T&T Motors, the collection focuses on redefining wedding wear by blending traditional elegance with contemporary design elements.
Nykaa appoints former Cars24 Executive as EVP & Business Head for Fashion eCommerce
Nykaa appointed a former Cars24 executive, Abhijeet Dabas as Executive Vice President and Business Head of its Fashion eCommerce division.