ZOIYA: A Revolutionary Leap Towards Sustainable Fashion
Business Of Fashion|December 2024
As India stands on the brink of a transformative wave in the fashion industry, a new brand emerges to lead the charge towards sustainability. Zoiya, an avant-garde label is not just reimagining the way we dress, but how we engage with the environment...
ZOIYA: A Revolutionary Leap Towards Sustainable Fashion

I ndia's fashion industry is set to undergo a significant transformation with the introduction of Zoiya, an avant-garde brand dedicated to sustainable living. This new clothing and accessories line, launched amidst great anticipation and fanfare, marks a turning point in how fashion is perceived and consumed in the country. Zoiya's core values are rooted in innovation, customercentricity, and a steadfast commitment to sustainability.

A Grand Launch: Unfolding a Revolution

Zoiya's launch event, held on November 8th and 9th in Delhi, was nothing short of spectacular. Attended by industry leaders, environmental advocates, and fashion enthusiasts from across the globe, the event unveiled a vision that promises to revolutionise the textile and fashion industry. The gathering was a testament to the growing global recognition of sustainable practices and the role of fashion in driving meaningful change.

More Than Just a Brand: A Movement Towards

Sustainability Zoiya is not merely a clothing and accessory brand but a movement toward sustainable living and a healthier planet. The brand under the banner of HempClub aims to produce eco-friendly products crafted from natural fibres such as hemp, bamboo, and other plant-based materials. By doing so, Zoiya seeks to transform the textile industry, significantly reducing pollution, lowering water consumption, and cutting carbon emissions. It also promotes rural employment and boosts local economies.

The Visionary Behind Zoiya

This story is from the December 2024 edition of Business Of Fashion.

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This story is from the December 2024 edition of Business Of Fashion.

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