Launched in 2014, Purple United Kids has swiftly emerged as a leading premium kidswear brand in India. From its humble beginnings, the brand has expanded its presence both online and offline, steadily building a reputation for delivering high-quality, fashionable, and functional clothing for children.
Core Product Offerings
The product lineup includes versatile apparel, footwear, and accessories tailored for various age groups-infants, toddlers, and older children-alongside seasonal collections for summer, winter, and all-season wear. The brand's emphasis on fun, fashion, and functionality has struck a chord with quality-conscious parents who seek stylish yet practical options for their children.
"Embodying fun, fashion and functionality, Purple United Kids brings to life the story of a new-age child who is freespirited, independent, and self-assured. From everyday wear to special occasions, Purple United Kids offers timeless styles that both inspire and delight," says Bhawna Seth, Whole Time Director, Purple United Kids.
The brand stands out in a competitive market by offering innovative designs and exceptional attention to detail.
Key Milestones in Purple United Kids' Growth Trajectory
2015: Expansion into both offline and online distribution channels.
This story is from the December 2024 edition of Business Of Fashion.
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This story is from the December 2024 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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