Life is full of ironies. The Internet is full of information on every possible subject and yet, when Palak wanted to get some guidance, she could not find anything she could rely on. In 2016, she embraced Will Smith’s quote. Guided by her own light, she started a portal that would give information, advice, and most importantly, inspiration to become vegan, so that there would be one person less contributing to animal cruelty.
After consistent and committed efforts for the past four years, the tide has turned her way. Now she gets emails, letters, and messages daily for suggestions and guidance as to how one can become vegan. She has transformed from a one-person team to an army of 10 creative minds. But there was a time, she was laughed at and even questioned if what she was doing would ever work in India. Palak knew deeply that this was the need of the hour. In her own words, “Because if we don’t make conscious choices now, soon, we won’t have a planet to make choices on. But this took an intense amount of work; several sacrifices had to be made. I had been working through weekends for many months at a stretch. There was zero room for any breaks initially.”
Portal for veganism
Palak started Vegan First, India’s first digital and print publication and portal for all things cruelty-free, vegan, and sustainable, that brought all curious, passive, and active Indian vegan lovers together, where they can share their stories, ideas, products, trends, recipes, and recommendations for new vegan converts.
“Why is there such a lack of enthusiasm about veganism when most Indians are vegetarian anyway?” I asked her.
This story is from the April 2020 edition of Life Positive.
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This story is from the April 2020 edition of Life Positive.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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