A Philosophical look at Luxury and Consumption Without its Intrinsic Need.
So where does sheer luxury fit into this in India? Is a stoic person with an inborn fakir’s denial of excess, a winner? Or is it an unabashed epicurean consuming till the senses are sick, the hero of our luxury market?
Both can be losers too.
The context is most important, after which comes the protagonist. One may believe at a certain point in one’s life that the living out of a certain experience is utterly vital to one’s existence. So one takes the most expensive cruise in the world. Or one may reason that a certain precious object is more important than the simple joys of the planet. So one buys the largest rock one can afford and places it on the ring finger of a beloved – of the moment.
But are both these truly intrinsic to human life, without which one can simply not exist? Why do millionaires land up in ashrams, seeking ‘the big quest beyond the material’ if their answers had come from these just temporarily necessary to make a certain point at one’s current state of evolution or to the circle of society in which one rises in the ladder of Maya – the illusion of possession and escalation?
This story is from the September - October 2020 edition of IFJ.
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This story is from the September - October 2020 edition of IFJ.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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