Running with the pack will not help, creating differentiation through innovation and establishing a unique identity will
The intriguing concept of co-working is relatively new, but is growing at an enormous rate of over 40 per cent each year. It is fast becoming an ‘industry’, transforming the 41.6 million sq ft of traditional leased office space. Co-working is moving from small floor plates to huge complexes, making the dichotomy of scale vs. personalization a deeper challenge. A well thought out workspace has to strike the right balance between more humane spaces, leading to personalization at smaller scales, along with efficiency at larger scales.
Design Darwinism is the concept to deploy design to enhance the essence of co-working. It allows co-working spaces to be an experience rather than a simple monetary commodity. Since it has the ability to project a strong identity for the ethos of co-working, it can speak out loud for itself as against a forced marketing gimmick.
This story is from the September/October 2017 edition of IFJ.
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This story is from the September/October 2017 edition of IFJ.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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