Lady Gaga. Millie Bobby Brown. Jennifer Lopez. They’ve collaborated with beauty brands, and launched their very own lines into the market that has Rihanna’s Fenty Beauty and Kylie Cosmetics. The saturation of launches begs the question: “What’s so exciting about these brands besides celeb involvement?”
IT’S GLOW TIME
Celeb beauty isn’t exactly groundbreaking. Miranda Kerr's Kora Organics and J Lo's perfume collabs left their mark on the scene.
So... why now? It's pretty clear that social media is the biggest catalyst. When it comes to spending that coin, about 74% of buying decisions are influenced by social media, according to Sprout Social. The power of these selfie-rich platforms combined with celebrity engagement is greater than ever as they can directly market the products and give an intimate demo in real time. Even NPD Group Beauty Analyst Larissa Jensen noted that “having a large social media following equates to sales.”
SUCKED INTO THE HYPE
This story is from the March - April 2020 edition of CLEO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March - April 2020 edition of CLEO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Staying Clean
Go green! Here, find out about Lush’s non-stop mission for sustainability and reducing impacts on the environment.
#ASK Team CLEO
Add these to your cart ASAP, so that you get your skin sorted from A to Z.
Pastel Goth
Wanna stand out from the typical blush toned lipstick crowd?
What Eco Beauty Means In The Biz
This is just the vegan-ning. We break down what’s what, and why you need to be a convert for your skin’s sake.
Power To Your Flower
Skincare for down there? Believe there is — as we roadtested TWO L(I)PS products that were created for the skin in our bikini area.
Stephanie Poetri Talks Career And Life After Going Viral
The internet can and will make you famous. Here's how Stephanie Poetri Made her hit song in just two hours.
The Fame Game
With so many celeb beauty lines in the market (and underway), do we honestly need them all?
Try A Plant Based Cleanse So That You Know What You're In For
Think you want to turn plant-based? #TeamCLEO took on a seven-day cleanse and this is how it went.
She's All That
To all the films we fell in love with! #TeamCLEO caught up with Lana Condor for the newest To All the Boys: P.S. I Still Love You.
Women, Power!
Time to tune in to some empowered women characters. On your watch list: The Witcher and Sex Education which are both on Netflix.
