Labelled Frutiger Aero by design gurus, the trend is named after the Swiss typesetter Adrian Frutiger, whose lettering featured widely in early colour computers, and Windows Aero, a visual style embraced by Microsoft’s 2006 Vista software, with its screen savers depicting electric-green grass and impossibly blue skies.
On TikTok, the hashtag has had nearly 270m views and is populated with videos showing Motorola flip-phones, bottlenose dolphins jumping out of pools and the Apple logo filled with water and goldfish. On YouTube, viewers are tuning in to soothing videos with titles such as “ 30 Minutes of Frutiger Aero! for all your 2000s nostalgia needs ”.
Observers say the trend is a reaction to a present-day dominated by apocalyptic warnings about AI’s power to destroy humanity, where the unchecked power of Silicon Valley’s tech bros has made digital advances part of the problem rather than a solution.
Frutiger Aero harks back to a time of tech optimism, a time before i Phones when computers – such as Apple’s fruit “flavoured” iMac G3 – were seen as more in tune with nature.
Esta historia es de la edición December 15, 2023 de The Guardian.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 15, 2023 de The Guardian.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Debt, IT woes and no chief executive What returning Asda boss has in store
Allan Leighton faces a back-to-thefuture challenge as he once again takes charge at struggling Asda.
Sweeney's RFU salary rises to £1.1m amid job cuts and losses
The Rugby Football Union chief executive, Bill Sweeney, was paid £1.1m for the 2023-24 financial year despite record losses and swingeing job cuts at the governing body.
'Probably more out than in' Salah leans towards exit with Liverpool yet to offer new deal
Mohamed Salah says he is disappointed Liverpool have not offered him a new contract and feels \"probably more out than in\" in terms of staying beyond the end of the season.
Reds' contract dance with Salah was always likely to be complex
Revamp after Jürgen Klopp's exit did not help and time is short for Liverpool to make their talisman feel wanted
Guardiola insists ageing squad is not behind City's alarming drop in form
Pep Guardiola has denied that a key factor in Manchester City's run of five consecutive defeats is that nine of his squad are aged 30 or older, with the manager pointing to how the same players were Premier League champions last season.
Wan-Bissaka seals West Ham win to take heat off Lopetegui
On a bitterly cold Tyneside night, West Ham finally remembered how to fight back.
Arteta seeks ruthless edge to fix away-day woes in Europe
Mikel Arteta has challenged his Arsenal team to fix their patchy European away form against a vibrant Sporting tonight, admitting they need to improve a record of one win in their past eight continental trips.
I've got my mojo back ... I actually felt unwell at the end at Chelsea'
After recharging her batteries in the US, Emma Hayes reflects on the grind of club coaching and fresh ambitions
Spurs blow as Vicario faces long spell out after surgery
Guglielmo Vicario has had surgery to repair an ankle fracture sustained in Tottenham's 4-0 Premier League win at Manchester City on Saturday.
Verstappen in 'that club' with Senna and Hamilton
Red Bull chief Horner claims his driver's fourth, and most challenging, world title puts him in same class as the greats