Labelled Frutiger Aero by design gurus, the trend is named after the Swiss typesetter Adrian Frutiger, whose lettering featured widely in early colour computers, and Windows Aero, a visual style embraced by Microsoft’s 2006 Vista software, with its screen savers depicting electric-green grass and impossibly blue skies.
On TikTok, the hashtag has had nearly 270m views and is populated with videos showing Motorola flip-phones, bottlenose dolphins jumping out of pools and the Apple logo filled with water and goldfish. On YouTube, viewers are tuning in to soothing videos with titles such as “ 30 Minutes of Frutiger Aero! for all your 2000s nostalgia needs ”.
Observers say the trend is a reaction to a present-day dominated by apocalyptic warnings about AI’s power to destroy humanity, where the unchecked power of Silicon Valley’s tech bros has made digital advances part of the problem rather than a solution.
Frutiger Aero harks back to a time of tech optimism, a time before i Phones when computers – such as Apple’s fruit “flavoured” iMac G3 – were seen as more in tune with nature.
This story is from the December 15, 2023 edition of The Guardian.
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This story is from the December 15, 2023 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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