Armed with over two decades of retail experience across northern, eastern, and western India, Hemant Agarwal and Rahul Jhunjhunwala started V-Bazaar in May 2016 with a store in Lakhisarai, Bihar. Over the years, the brand has become one of the largest networks of retail outlets stretching across northern India. V-Bazaar believes in operating in untapped markets, providing customers with a vast range of value retail products in a modern retail setting, which gives the feel of a large retail mall.
Focusing on the 'Daam Kam Fashion Hardam' motto, V-Bazaar targets the expanding 'aspiring and middle class', offering more than 60 thousand products across apparel, home furnishing, footwear, accessories, personal care, and packaged food products.
With 97 operational stores across six states (Uttar Pradesh, Bihar, Madhya Pradesh, Orissa,
West Bengal, and Jharkhand) and 74 cities pan India, V-Bazaar has a total retail area of more than 5.8 lakh sq. ft. Its average store size is 7,800 sq. ft.
V-Bazaar aims to cross the 100-store mark by the year-end by opening 10 more stores, covering 7 states with an operating retail space of over 8 lakh sq. ft.
In an exclusive interaction with IMAGES Retail, Raghav Agarwal, Director, V-Bazaar Retail talks about the key strategies the brand adopts to compete in the competitive value-retail segment.
What drives your product and pricing strategy?
This story is from the July 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users
