Vijetha Supermarkets: Fresh & Evolving

Jagan Mohan Rao, Director, Vijetha Supermarkets talks about how the 24-year-old business has managed to grow and evolve with the times to become one of the most popular retail chains in Telangana and Andhra Pradesh with 105 stores

- Sandeep Kumar

Vijetha Supermarkets Pvt. Ltd., the brainchild of Jagan Mohan Rao, started its journey in March 1999 from a single store in Chandanagar (Hyderabad). Over the years, the business has grown in every aspect and currently covers a selling area of 5,00,000 sq. ft. It has 5 lakh dedicated customers, and 105 stores, each clocking an average annual turnover of 8 crore.

Vijetha Supermarkets target customers from urban and semi-urban areas and major categories at a store include groceries, FMCG, apparel, fruits & vegetables, gifts & novelties. The company recorded an annual turnover of *750 crore in the previous financial year and is aiming to reach the 1000 crore mark by the end of current financial year. By providing employment to more than 2000 employees and another 2000 families associated directly with the company, the company is planning to enter hotels, cold chains, hospitality services, bakery and confectionary businesses.

What sets the brand apart from competitors in terms of products and services?

The Vijetha brand is a consumer favourite. Out of our 105 stores, 25 are in gated communities.

Also, the quality of products is our strength. We procure the best quality products in every segment. For instance, agriculture-based products are procured from farmers and big vendors. FMCG products are supplied by company distributors or directly from company stock points. We procure kirana and groceries in bulk and the packaging and processing is done at our end. The goods are further supplied to the stores. We take utmost care while packing and processing.