Online shopping platform JioMart, is a pandemic baby. Reliance Retail Limited. (RRL), India's largest retailer by revenue, launched the platform in 2020 in more than 200 cities and towns, to help consumers meet their daily needs during the lockdown-when access to essentials was a struggle.
Since then, JioMart has come a long way in terms of offerings, convenience and reach. In February 2023, JioMart was present in 350 cities and towns of India through its app and website.
Today, it offers products from multiple categories, including groceries, fashion and lifestyle, consumer electronics, home and kitchen goods, general merchandise, handloom and handicrafts.
In addition to other sellers, brands from the Reliance stableTrends, Hamleys, and Urban Ladder are live on JioMart, which is seeing a sustained uptick in nongrocery category contribution. To offer a wide variety, the platform collaborates with a variety of sellers including Kirana stores, known as the JioMart Smart Kirana partners. RRL claims that collaborating with JioMart results in a 25 percent increase in the average annual income of its Kirana partners. With over 25,000 artisans, weavers, and micro-entrepreneurs on its seller network, the platform seeks to provide support to modernise their processes, improve productivity, and help them grow their businesses.
The company continues to add partners and reported a quarter-on-quarter expansion of 56 percent in its seller base in the fourth quarter of financial year (FY) 2023.
In 2022, the platform integrated with the social messaging app, WhatsApp to offer convenience to its customers-RRL reported a 9X growth of JioMart customers on WhatsApp since its integration.
JioMart is an important part of Reliance's digital commerce and new commerce business, which contributed 18 percent to the company's total sales in the first quarter of FY 2023-2024.
This story is from the November 2023 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users
