THE BACHA COFFEE RENAISSANCE

AUGUSTMAN speaks to Bacha Coffee's chief commercial officer, Maranda Barnes, who shares some insights into the brand's impressive expansion plans.

- SUFFIAN HAKIM

AS I'M WRITING THIS, I'm sitting in my study. It's 10 at night on a rainy December Sunday, the moon behind dark clouds heavy with the colour of night. My speakers wail with the distant desert-strings and lamenting wood instruments of an Armand Amar oeuvre. The French-Moroccan sings, a soulful, mournful plea in Moroccan-accented Arabic, yearning for 'the day the particles dance'. The song is 'Poem of the Atoms', from the soundtrack of that profound, magical 2005 Tunisian film Bab'Aziz, or The Prince Who Was Gazing Upon His Own Soul for the English-language market.

Just next to my laptop, in a copper pot I bought from Cairo six years ago, sits a new expression of Bacha Coffee called Samba Nights. Every time I've written and edited a paragraph satisfactorily, I reward myself with a sip of Samba Nights from my Bacha Coffee-branded white-and-gold porcelain coffee cup.

Its flavour profile is kaleidoscopic to say the least. Samba Nights Coffee by Bacha Coffee is a sensory journey to the heart of Brazil, celebrating its vibrant coffee culture and unparalleled flavors. This medium-dark roast, crafted from 100 per cent Arabica beans, delivers an opulent blend naturally spiced with earthy cacao nibs and the exotic warmth of rare cinnamon. Each sip evokes the rhythm of a Brazilian carnival—rich, bold, and layered, with a lingering finish that dances on the palate. It's a transportive experience. Combined with Amar's music, I imagined myself jazz-headed under sentinel Mauresque sandstones along the broad boulevards of Casablanca.