HEINEKEN RECENTLY kicked off its 'Refresh Your Music, Refresh Your Nights' campaign in Malaysia with a concert featuring the world-famous electro pop duo. The Chainsmokers. Two local artists from Malaysia, Yunohoo and NYK performed alongside the American electronic duo. With a total of 5.000 attendees at the concert held in Resort World Genting, all music fans that gathered, displayed immense support for both The Chainsmokers and the local artists' performances. Prior to the concerts, Heineken encouraged fans to break out of their music bubbles, seeking to open their minds to different genres through sharing music from many cultures. In the lead-up to the concerts, they were encouraged to vote for their favourite refreshed renditions of The Chainsmokers hit songs, created by the local artists. These renditions were well-received by fans, showcasing their immense support for their favourite local artists.
This story is from the January 2023 edition of Augustman Malaysia.
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This story is from the January 2023 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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