COASTAL VIBRANCE
Augustman Malaysia|June 2024
Gucci Lido is the embodiment of an Italian summer, drawing inspiration from the vibrant coastlines of Italy
ALISON LOH
COASTAL VIBRANCE

IN THE SPIRIT OF SUMMER, Gucci unveiled its latest campaign and collection called Gucci Lido. Aptly named after ‘lidos’, the latest collection pays homage to the enchanting allure of coastal living, drawing inspiration from the charming beach clubs that adorn Italy’s storied coastlines.

Conceived by creative director Sabato De Sarno and captured through the lens of Anthony Seklaoui, the campaign embodies a spirit of escapism, embracing the spontaneity, vibrancy, and joy synonymous with the season.

This story is from the June 2024 edition of Augustman Malaysia.

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This story is from the June 2024 edition of Augustman Malaysia.

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