MUHAMAD NAZRIN SHAH (also known as Ayen) has always been an entrepreneur at heart, but it’s his latest venture, DBLA, that has given him the most satisfaction thus far. This homegrown brand of his sells primarily bags, and according to Ayen, he’s excited to see what’s in store for the future, especially since sales have been picking up in the last year.
He’s come a long way since first founding DBLA in 2014. Gone are the times when he’d juggle running a school canteen alongside his tailoring pursuits.
But besides his entrepreneurial journey, Ayen also walks down Augustman Malaysia’s sartorial lane through his unique sense of style, one that seems to fit him just like a glove. We sit down with him to learn more about his life and fashion choices.
First of all, what does DBLA stand for?
It means ‘Double-A’, the initials of my wife’s name, Ayu, as well as my nickname.
How did you get into starting DBLA?
This story is from the June 2024 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2024 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
FROM SELF-HELP TO SELF-DISCOVERY
There are countless ways to upping your mental game, and your breakthrough might not lie in the common methods.
EVERY SECOND COUNTS
Crafted with direct input from Air-Glaciers helicopter pilots, the special-edition Hamilton Khaki Aviation Pilot is a celebration of Swiss precision and rescue aviation.
URBAN ADVENTURE
Rado equips the Captain Cook High-Tech Ceramic Skeleton with elegant PVD rose-gold detailing for a wild time in metropolitan jungles
TRAVEL COMPANION
The Panerai Radiomir Annual Calendar achieves a ground-breaking first, with intricate time-telling elements from each month of the year, down to the very second.
Merging Classic Cool With Cutting-Edge Innovation
Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.
TWINKLE ON THE WRIST
Omega sparks joy with new Speedmaster 38mm models in both gold and steel, with diamond-embellished bezel and crown.
ALIVE AND TICKING
Chanel brings its founder and ateliers to life with watchmaking
UNDERSTATED ELEGANCE
Chopard harnesses the minimalist design of the sector dial to great effect
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.
THE ART AND ARTISTRY OF PARMIGIANI FLEURIER
Founded in 1996, Parmigiani Fleurier might not have the history of some of the legacy Maisons, but it has been growing from strength to strength in recent years, and a lot of it has to do with CEO Guido Terrini and, of course, Monsieur Michel Parmigiani himself.