How did you get into running a fashion business?
I started by selling women’s clothes, actually. And I did this for more than ten years. The reason why I did this was because I felt the women’s market was easier to penetrate than the men’s market. But as I am a person who enjoys fashion myself, I finally ventured into men’s fashion and started Asal Lelaki.
Did starting with women’s fashion help you transition into running Asal Lelaki?
Definitely! Not only did we have a ready base of customers to reach out to, we’ve also found the synergy in combining men’s and women’s clothing in our brick-and-mortar shops. So if our customers come with their partners, at least their other half has something to browse while they wait.
What is Asal Lelaki’s style ethos?
This story is from the July 2023 edition of Augustman Malaysia.
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This story is from the July 2023 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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