OVER THE TOP

Augustman talks to Zac Low from Over, the owner of a brand that's enriching Malaysia's sports scene and nurturing underprivileged talents

- STUART DANKER

OVER MALAYSIA emerged in the local market seemingly overnight, but behind the scenes, it was a journey of gradual growth and perseverance. Today, Over is a collective endeavour focused on serving the community and enriching the Malaysian sports scene.

The brand's name speaks of its mission: pushing beyond comfort zones and celebrating sports. But Over isn't just about hydration solutions. It strives to redefine the Malaysian sports landscape by branching into activewear as well.

They aim to support local athletes and nurture the untapped talent that lies within underprivileged Malaysian youth, seeing potential champions who lack the necessary resources to shine on the international stage.

To know more, we got Zac Low, owner of the brand, to share more about the company's interesting journey.

Over seems to have hit the Malaysian market with a bang. What are your thoughts?

While we're thrilled by the positive response, I wouldn't say we've reached the pinnacle of success in the Malaysian market just yet. It has been a gradual process of growth and we're determined to scale our presence as much as possible within our capabilities.

Seeing people embrace our products in their workplaces and sports activities has been incredibly rewarding, and we're grateful for the love and support we've received. However, we recognise that there's still ample room for growth and we're continuously learning along the way.

What gave you the idea to sell oversized bottles?