IN CELEBRATION OF the return of one of its most iconic classics, the Palermo, PUMA erected its first ever Palermo pop-up store in Southeast Asia, located at Central World, Bangkok, promising a week-long, immersive pop-up concept store experience like no other.
Preceding its public opening, an exclusive star-studded, by-invitation-only event was held to celebrate the revival of PUMA Palermo in SEA. The pop-up also served as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. As guests stepped into the space, they were transported on a journey evoking the essence of Italy, paying homage to the coastal capital of Sicily in which the Palermo was proudly named the terrace legend of.
This story is from the April 2024 edition of Augustman Malaysia.
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This story is from the April 2024 edition of Augustman Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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