કુરુક્ષેત્રના યુદ્ધ અંગે આપણા લોકસાહિત્યમાં એક વિચારણીય પ્રસંગ છે. વાત એમ છે કે મહાભારતના યુદ્ધની તૈયારીઓ થઈ ગઈ છે. રણમેદાનની બહાર છાવણીઓ સજ્જ છે, તંબુઓ તણાઈ ગયા છે અને યુદ્ધની આગલી રાત્રે એક જિજ્ઞાસુ વ્યક્તિ પાંડવોની છાવણી તરફ જાય છે. એ વ્યક્તિ સૌપ્રથમ ભીમની છાવણીમાં જાય છે. જુએ છે કે ભીમ ઘસઘસાટ સૂતા છે. એ ભીમને જગાડીને પૂછે છે કે, ‘વૃકોદર ભીમ, આવતી કાલે યુદ્ધ છે અને તમે સૂતા છો?’ ભીમ ઊંઘરેટી આંખોએથી એ વ્યક્તિને જુએ છે અને પછી અડધી ઊંઘમાં જ જવાબ આપે છે કે ‘હા ભાઈ, યુદ્ધ તો આવતી કાલે છે ને?! અત્યારે તો નથી ને!' અને આમ બોલીને ભીમ ફરી ઊંઘી જાય છે. ત્યાર બાદ એ જિજ્ઞાસુ શ્રીકૃષ્ણના ઉતારા તરફ જાય છે. અને એમની છાવણીમાં આવીને જુએ છે તો કૃષ્ણ પણ સૂતા છે. એ કૃષ્ણને ઉઠાડીને પૂછે છે કે, ‘વાસુદેવ, આવતીકાલે યુદ્ધ છે અને તમે અત્યારે ઊંઘી રહ્યા છો?’ એટલે કૃષ્ણ ઊઠીને એ જિજ્ઞાસુને જવાબ આપે છે કે, ‘હા! આવતીકાલે યુદ્ધ છે, અત્યારે નથી.’ અને એ ફરી ઊંઘી જાય છે. હવે એ વ્યક્તિ અર્જુનની છાવણી તરફ જાય છે અને જુએ છે તો અર્જુન હજી જાગી રહ્યો છે અને કોઈ ઊંડા વિચારોમાં ડૂબેલો દેખાઈ રહ્યો હતો. એ વ્યક્તિ અર્જુનની પાસે જઈને પૂછે છે કે, પાર્થ, આવતી કાલે યુદ્ધ છે, તમારે સૂવું નથી? કાલે લડવા માટે તમારે આજે રાત્રે આરામ કરવો જોઈએ.’ એટલે અર્જુન એમને જવાબ આપે છે કે, ‘કેમ સૂઈ શકું? આવતી કાલે મારે ભાઈ, ભત્રીજા, ગુરુ, દાદા, મામા એ બધા સામે લડવાનું છે. તો હું કેમ નિદ્રાધીન થઈ શકું?’ હવે આ પ્રસંગમાં વિદ્વાનો એવું સમજાવે છે કે ભીમ અને કૃષ્ણ બંને નિદ્રાધીન હતા, પણ ભીમની અવસ્થા છે એ વિચારહીન અવસ્થા છે, જ્યારે કૃષ્ણની અવસ્થા એ નિર્વિચાર અવસ્થા છે અને અર્જુન જે જાગી રહ્યો છે એની વિચારવાન અવસ્થા છે. જો તમે વિચારવાન હો તો દુઃખી હો, ચિંતિત હો. કુરુક્ષેત્રના યુદ્ધમાં કૌરવો સામે સૌથી વધુ શૌર્ય યુદ્ધ ભીમ અને અર્જુન બંને બતાવે છે, પણ ભીમ અને અર્જુન બંનેના મનોસ્થિતિમાં આ ભેદ છે.જેનામાં લાગણીઓ સતત ધબકે છે એવા વિચારવાન વ્યક્તિની સ્થિતિ અર્જુન જેવી હોય છે. આપણે ત્યાં એવું ધારી લેવામાં આવે છે કે સંવેદનશીલ હોવાથી વ્યક્તિ દુ:ખી થાય છે, પણ અર્જુન પોતાના સામર્થ્યની સાથે-સાથે સંવેદનશીલ છે, એટલે જ એ કૃષ્ણનો સાથ અને ગીતાનું જ્ઞાન પામે છે.મનુષ્યના વ્યક્તિત્વનાં અલગ-અલગ પાસાંઓને ઓળખવા માટે મનોવિજ્ઞાનમાં અમુક માપદંડો છેઃ જેમ કે IQ, EQ, SQ, AQ, GQ, વગેરે. પણ આમાંથી પહેલા ત્રણ ખૂબ જાણીતા માપદંડ છે. IQ (Intelligence Quotient) એટલે બુદ્ધિમત્તાનું પાસું, sQ (Spiritual Quotient) આધ્યાત્મિક પાસું અને EQ (Emotional Quotient) વ્યક્તિત્વનું લાગણીશીલ પાસું. આમાંથી આપણે ત્યાં IQને ખૂબ મહત્ત્વ આપવામાં આવે છે. ઉપરછલ્લી રીતે એવું માનવામાં આવે છે કે, જેનો આઈક્યૂ તેજ હોય એ સફળ થાય, પણ ઊંડાણથી જોઈએ તો માત્ર આઈક્યૂ નહીં, પણ જેનો EQ-જેનું ઇમોશનલ પાસું બળવાન હોય તેઓ ખૂબ સફળ થયા છે.ઇતિહાસનાં પાનાંમાંથી કોઈ પણ નાયકને ઉઠાવો એ બધામાં EQ ખૂબ સતેજ જોવા મળશે. આફ્રિકામાં અને ભારતમાં બ્રિટિશરોએ કેટલાય ભારતીયોને ધક્કો માર્યો હશે, પણ જ્યારે ટ્રેનમાંથી બેરિસ્ટર મોહનદાસને ધક્કો મારવામાં આવ્યો ત્યારે એને ચોટ વાગી, એ ચોટે એને મહાત્મા ગાંધી બનાવ્યા. જલિયાંબાગ હત્યાકાંડ જોઈને બાળક ભગતસિંહનું લાગણીતંત્ર હચમચી ઊઠે છે અને એમાંથી ક્રાંતિકારી ભગતસિંહ પેદા થાય છે. પોતાના પિતાને એક ઇન્સ્પેક્ટરે ધક્કો માર્યો, ત્યાંથી વાગેલી ઠેસથી એક સામાન્ય યુવાન આઈપીએસ નવીન શીકેરા બને છે. NIR સાથે લગ્ન બાદ સીધેસાદી ગૃહસ્થીના સપના જોતી સાવરકુંડલાની યુવતી કોમલને બે વર્ષ સુધી એનો પતિ લેવા નથી આવતો ત્યારે આઘાત પામેલી કોમલ પોતાની લાગણીઓને સંકોરીને IAS કોમલ ગણાત્રા બને છે.હા, નાયક અને ખલનાયક બેઉંમાં ઊંચો IQ હોય છે, પણ બેઉંમાં તફાવત EQનો હોય છે. રાવણ, દુર્યોધન કે હિટલરનો પણ આઈક્યૂ તો અદ્ભુત જ છે, પણ એ નાયક નથી, કેમ કે ત્યાં ઇમોશનલ પાસું નબળું છે. લાગણીશીલતા જ માણસને મશીનથી જુદો પાડે છે. આવનારો સમય ‘AIનો છે, ત્યારે આઈક્યૂના ભલભલા કામ તો ‘AI’ ચપટી વગાડતાં કરી નાખશે, પણ લાગણીમાં ઝબોળેલો આઈક્યૂ તો માણસની ઓળખ રહેવાનો જ.સો વાતની એક વાત એ છે કે ઇમોશનલ હોવું ખોટું નથી. બસ, આપણી લાગણીઓ આપણી નબળાઈ નહીં, પણ આપણી શક્તિ બને એ જોવાનું છે.

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Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.