For when the going gets fluff
Daily Star|August 16, 2023
TOY CRAZE TO DE-STRESS
WILL STONE
For when the going gets fluff

SALES of a “stress-busting” cuddly toy have soared this year.

So-called “kidults” are driving sales of Squishmallows – said to provide respite from the stresses of modern life.

Web searches for the toys have surged by nearly 9,000%, while sales have increased by 53% this year, Ryman said.

This story is from the August 16, 2023 edition of Daily Star.

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This story is from the August 16, 2023 edition of Daily Star.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.