SHARKS could be wiped out unless we all start being nicer to them, campaigners say.They reckon years of negative headlines have created a climate of fear around the fish, with no one caring that their numbers have been plunging for decades.Telly chef Hugh Fearnley-Whittingstall, inset, has backed the campaign, saying sharks are not so bad.It comes as a survey revealed 46% think they are more terrifying than spiders, snakes and rodents combined - and 64% "would prefer them not to exist".Hugh, 59, from TV show River Cottage, said: "Sharks are getting a bad press they simply don't deserve."Decades of sensational headlines have stripped sharks of their status as a vital marine species and all too often left the public frightened for little reason."I'd welcome any move by the media to fairly report sharks rather than default to tired click-bait captions." An estimated 73million are slaughtered every year.And large sharks are among the species most threatened by over-fishing, climate change and habitat loss, research has warned.Study co-author Prof Jennifer Caselle said: "Sharks are critical components to ecosystem function, making their global population declines particularly worrisome."

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.