ORANGE juice could soon be off the breakfast table as soaring prices are putting the squeeze on customers.
Production costs have rocketed to record highs due to extreme heat in Brazil, the world's largest OJ exporter.
Manufacturers are looking at whether they can use mandarins to make the drink instead.
Kees Cools, President of the International Fruit and Vegetable Juice Association, said: "This is a real crisis.
"We've never seen anything like it even during the big freezes and big&nbsp;hurricanes." Prices have been rising since 2022 when a hurricane followed by a cold snap devastated acres of orange groves in Florida the main growing region in the US, the world's No2 producer.
And the heatwave means Brazil has had its worst harvest in 36 years.
Industry executives said consumers are likely to feel the impact for years to come.
Sarah Baldwin, chief executive of Purity Soft Drinks, said: "Due to those turbulent and uncertain factors both globally and in the UK we have had to review the prices and sizes of our drinks."&nbsp;

OJ FEARS

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.