As the automotive industry moves toward a fully electrified future, sound design is becoming increasingly integral to the driving experience. Phasing out the internal combustion engine is better for the environment, but the unintended consequence is the loss of the sonic masking of the engine mechanics. That means exposing the tire, electric engine, and other unfamiliar and discordant sounds. It also means losing the built-in safety aspect of the gas-powered engine: Its unmistakable sound draws people's attention, especially in close proximity when moving away is a life saver.
In addition to safety, sound design has opened up another way for OEMs to build up brand character. By developing the internal soundscape and a distinctive external sound profile, manufacturers can differentiate from competitors while deepening the sense of connection for owners.
A wave of sonic innovation and creativity is likely to follow the rising popularity of EVs and the gradual advancement of autonomous vehicles. Aside from the lofty brand and artistic developments, the legal regulations now in place in major markets make sound design mandatory for EVs.
Back in October 2022, Dodge announced the new Charger EV and demonstrated its synthesized engine sound in front of a live audience. This wasn't an effect built in post-production for a sci-fi movie or a video game. This is a real car with real-world engine characteristics, and muscle brand equity in its iconic growl. Could it possibly rattle windows, set off car alarms, and give users that shot of combustion-inspired adrenalin like its gas burning predecessors? Will present-day drivers embrace synthesized engine sounds and appreciate the safety and interactivity that's designed into modern EVs? Is the driving public ready for cars with fully orchestrated interior and exterior soundscapes that start even before you open the doors?
Bu hikaye audioXpress dergisinin June 2023 sayısından alınmıştır.
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Bu hikaye audioXpress dergisinin June 2023 sayısından alınmıştır.
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