According to a recent report commissioned by DTS, a wholly owned subsidiary of Xperi, 75% of Gen Z drivers (ages 18 to 25), and 49% of drivers overall, view their vehicles as a third space-a place outside of the home and work, a place to relax and escape the daily stresses. Based on results from a national consumer CARAVAN survey conducted by research agency Big Village, the report finds that safety, comfort, and radio/audio rank highest as vehicle design priorities. According to the report, 91% of Millennials and Gen Zers are interested in mood-sensing technology to adjust in-vehicle audio content. And 69% of drivers are even interested in connected applications, including health and diagnostic updates, confirming the automaker's vision that there are numerous possibilities to monetize subscriptions, apps, and services in connected vehicles.
For Xperi, as we can also see from many other large consumer electronics and technology companies, this means that there are immense opportunities that can be tapped in the future of the connected-car industry in new entertainment, personalization and wellness applications. Car audio plays a major role in the expectations consumers have in terms of available features in a car, expectations that are highest when it comes to features they already have available in personal or home audio.
This story is from the June 2023 edition of audioXpress.
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This story is from the June 2023 edition of audioXpress.
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