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How To Hire A PR Firm
Getting the word out about your business—to both consumers and potential franchisees—is crucial. But working with a PR agency is an intimate experience. Here are three stories about finding the right chemistry.
Going Back To School
Husband-and-wife team Raj and Veenu Parkash knew how to run a business together. But when they became first-time franchisees with Lightbridge Academy, they realized they still had plenty of lessons to learn.
Cannabis For The Unconverted
How do you convince people who’ve had bad (or no) pot experience to consume your legal marijuana product? Charles Jones of LucidMood believes he’s cracked the code.
Is CBD Bigger Than Marıȷuana?
A new report predicts it will be. Here’s what entrepreneurs need to know.
The Oracle Of The Cannabis Business Speaks
Steve DeAngelo has been preaching the pot gospel for more than 45 years. It’s made him one of the most notable weed wellness advocates in the world. It’s also made him very rich.
More Revenue, Same Customers?
Before you launch a pricey marketing campaign to acquire new customers, take a close look at your existing base and see how they can help you grow—for free.
Put Your Payment System to Work
The ability to accept credit cards is a must for any modern business. But franchise systems shouldn’t be afraid to expect more from their payment-processing vendor.
The Hustle Is On
T.I. was once just a hard-partying, mega-selling rap artist. Now he’s the head of a growing company that deals in everything from music to real estate. The biggest thing he learned along the way: Even a hustler needs to be patient.
The Power of a Picture
The Splurge is our monthly column about entrepreneurs’ first big gift to themselves—because hard work deserves its rewards. This month: capturing a beautiful moment.
The Dos and Don'ts of Digital Growth
To build—and keep—an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers, and plenty of opportunity.
Black Women Find A Way
When African American female founders are turned down by investors and banks (which is almost always), what do they do? They find incredibly innovative ways to use their skills and resilience to fund their businesses. Here's what they know.
Capturing A Bygone Smoke
How do you build a brand that feels artisanal and handcrafted? Henry’s Original wanted to go vintage, but it isn’t always easy re-creating the past.
Franchise Love At First Sight
When Conserva Irrigation hired a new PR agency, it got more than just a publicist—it found a passionate pair of franchisees.
From Grub To Ganja
How I used my online food-delivery expertise to build Dutchie, an online cannabis-delivery startup.
Why You Need A Partner!
Drew and Jonathan Scott, the home-renovating stars of HGTV’s PROPERTY BROTHERS, have built an entertainment empire out of hard work, an eye for design, and a healthy dose of schmaltz. And they owe it all to this belief: In business, two heads are better than one.
Getting Your First 'Yes'
When launching a business, even the smallest victory can feel like a pivotal milestone. We asked six entrepreneurs: How did you get your first big win?
The Rule I Broke
What happens when you blow off the traditional wisdom of starting a business? Take it from these seven entrepreneurs who followed a new plan that worked even better.
The Power Of Old Brands
Can an old brand serve a new customer? The revivers of Slice are finding out.
The More Difficult, Most Satisfying Second Act
Tamara Mellon is most famous for cofounding Jimmy Choo. But in 2013, she started building a new brand…named after herself. It’s been bumpy. (She went bankrupt.) But she’s finally become the entrepreneur she always wanted to be.
Two Companies, Two Kids, One Family
Neil Blumenthal is cofounder of WARBY PARKER.. His wife, Rachel, started ROCKETS OF AWESOME. With children ages 4 and 8, they run their home life like a third business. Here’s how it breaks down by the hour.
Papa Shaq
Papa John’s founder and primary spokesman was mired in scandal and dragging down sales. This is the inside story of how the brand hatched a turnaround plan— and how SHAQUILLE O’NEAL became the perfect face for it.
What Inspires Me - The Gift Of A Lifetime
Ben Clymer, founder and CEO, Hodinkee
Entrepreneur, Author, Or Both?
There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?
When Brands Are Better Together
Dippin’ Dots and Doc Popcorn are opening an increasing number of joint locations— and sales are soaring.
Can A Free Product Make Money?
Offering “freemium” products can be a smart way to acquire customers and build a lucrative business. But it’s not the right move for every company.
Think Like A Hotel
The case for treating every business like the hospitality business.
When “You Can't” Means “I Will”
A former boss told me I wasn’t entrepreneurial. How wrong she was.
Find The Right Help For Hire
Expert opinions and guidance can help your business soar—but before you invest, be sure you know what you’re looking for.
What It Really Takes To Pivot
When Tripping.com’s customer base wasn’t interested in buying what it planned to sell, the company had to find a new model—and let go of the past.
Till Price Do Us Part
To grow its business, Zola CEO Shan-Lyn Ma built new services—and gave them away for free.by KATE ROCKWOOD