Aggressive on Digital, Conservative on Social

Abhinav Angirish points out that his clients can also transact through WhatsApp or email by a simple approval system

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At Investonline, customers can transact in wide array of financial products such as mutual funds, PMS, housing loans, loans against properties, loans against securities and bonds, life and non-life insurance products and company fixed deposits. It offers a single gateway to access multiple mutual fund investments.

Presently the company operates 4 touchpoints and it has no intention of adding more in the immediate future. Abhinav Angirish, Founder, says: “The pandemic has brought years of change in the way companies in all sectors and regions do business. We are looking at digital space as the next growth driver, and hence, are focused on digital expansion.”

CUSTOMER TOUCH

Since last year, Investonline has experienced overall growth in all segments: It achieved growth of 30% in assets y/y. Abhinav claims: “We have achieved this through our in-house financial magazine, ‘InvestGuide’ and meaningful mailers. We have applied technology to initiate and improve communication with our clients.” During the lockdowns, the extensive use of remote conferencing helped the company be in constant touch with its clients. Abhinav adds: “We leveraged our strengths with the help of aggressive digital marketing. It has helped us expand to new areas without any geographical hurdles. The continuous up-gradation of our website and mobile app has improved our research and helped us track customers.”